Humanizing Your Business's Target Audience: Why It Matters and How to Do It
A target audience is more than demographics; they’re flesh-and-blood people with real thoughts and feelings. Here’s a humanized approach to getting to know yours.
Your Small Business's Brand Voice: Why It Matters and How to Find Yours
If you have a business, you have a brand, and if you have a brand, it has a voice. Knowing what makes yours unique is integral to marketing your business well. Here’s how to find it.