
freebies + templates
humanized tools to help make your business an easy yes

Brand Voice Discovery Game Pack
The tool of your brand voice is the bedrock of effective and meaningful messaging.
Jump into this game pack to discover what makes your brand voice unlike any other and how to leverage it to embody and advance your creative small business.
Target Audience Personification Playbook

More than demographics and percentages, your business’s target audience are flesh-and-blood people. A business that empathizes with its audience as a human is a business equipped to compel that audience.
Use this playbook to get into their heads and hearts, discovering what really matters to them.
on the blog
A target audience is more than demographics; they’re flesh-and-blood people with real thoughts and feelings. Here’s a humanized approach to getting to know yours.
From decades of penny-pinching to embracing money as the tool it can be, here's a detailed look at how Tori Dunlap's Financial Feminist has forever shifted my idea about money management.
If you have a business, you have a brand, and if you have a brand, it has a voice. Knowing what makes yours unique is integral to marketing your business well. Here’s how to find it.
A free comprehensive Notion checklist to cover all your practical and personal annual hopes, dreams, and concrete goals.
Are unproductive activities necessary to the creative process? Here are two dry pills that suggest they are.
When searching for a buoy in the ocean of to-do list overwhelm I’ve found the simpler the better. Here are four ways to counteract the daily stress of your workload.
This is the simple, painful, and necessary advice I needed to get off my butt and go. It’s the hardest part, but it always returns on investment.
Doc Brown knows a thing or two about fuel. This scene reveals how clocking micro-wins gives us the boost we need to keep going and keep growing.
I quit my day job to start a small business and, for the first time, found myself in control of my time. Here are the 3 steps that helped me create a structure for myself to ensure I got my best work done.
I quit my day job to start a small business, and I'm already scared. Here’s how I’m taking fear as a sign I’m on the right track.
A trusty task management system has been my knight in shining armor.
Asking questions is a superpower.
How I use the task organizational tool, Asana, for work and life.
What’s all the hoopla about SEO and why should business owners care? We demystify what SEO is, why it’s important, and 3 vital tips every business owner needs to know.