The 3 SEO Tips Every Business Owner Needs in Their Back Pocket
What’s all the hoopla about SEO and why should business owners care? We demystify what SEO is, why it’s important, and 3 vital tips every business owner needs to know.
Humanizing Your Business's Target Audience: Why It Matters and How to Do It
A target audience is more than demographics; they’re flesh-and-blood people with real thoughts and feelings. Here’s a humanized approach to getting to know yours.
Your Small Business's Brand Voice: Why It Matters and How to Find Yours
If you have a business, you have a brand, and if you have a brand, it has a voice. Knowing what makes yours unique is integral to marketing your business well. Here’s how to find it.