Turn Leads into Bookings with a Stunning Investment Guide
What’s an Investment Guide?
An investment guide is a detailed outline of your packages, features, pricing, and add-on options. Also known as a pricing or service guide, investment guides are typically emailed as a PDF in response to an inquiry on your website or at the request of a prospect.
About the Client
With an eye for documentary-style storytelling, Sarah Bennett Photography is a “wedding photographer of wandering souls.” Blending both film and digital techniques, she captures the small moments that make a couple’s connection sacred, documenting love stories for generations to come.
About the Process
Our goal with the creation of Sarah’s investment guide was to create a first impression that gave inquiring couples an immediate breath of fresh air.
We created this investment guide with:
Soul-filled copy reflecting Sarah’s brand, background, and service style
A Canva design formatted within a template by Anna Elizabeth Photo Sarah loved, implementing her consistent branding throughout
A clear outline of package features, options, prices, and conditions
A look into Sarah’s artistic process for richer insight into how she works and connects with couples
And, finally, easy-to-follow next steps for moving forward with the booking process
With this investment guide, Sarah goes the extra mile to help her inquiring couples feel at ease, comfortable, and well-informed on her process, pricing, and overall stellar value.
Should I have an Investment Guide?
If you’re a small business owner who offers a range of services or packages of services, creating an investment guide gives you the invaluable opportunity to:
Ease your prospect’s hesitations at a critical moment in their buyer’s journey, The Decision Stage
At The Decision Stage, your lead is likely considering multiple options to provide the service they’re seeking. A stunning investment guide that resonates with your prospect will make you memorable, setting you apart from the rest. Plus, it eases back and forth over email or DMs when your prospects are simply seeking information on your services. Create a stunning PDF with all those details once, and boom! It’s in your arsenal whenever you need it.
Give inquiring folks a peek into what it’s like working with you
People like buying from people, and the more they see what makes you uniquely you, the more connection opportunity is possible. An investment guide offers you the chance to share what makes you different from other providers in your industry, what kind of experience your prospect can expect when they choose to work with you, and what your process looks and feels like.
Make a seamless first impression
Interlacing information, client testimonials, and an easy-to-understand package and pricing structure all wrapped up in a beautiful design, you’ll be off to the races in nurturing your leads, moving prospects from mere interest to full buy-in.
Ready to sidestep the competition and showcase your unique value?
With The Bait and Switch PDF Resource, we’ll put your creative small business in a category of one, helping you stand apart from the competition and wow your audience again and again.